emptywhitecircles

song: positives

i read the lyrics of the song before i heard it and i imagined it would sound very different.
i thought that the song would sound quite upbeat and energetic although not completely positive in tone, similar to some songs by Mumford & Sons. 

the lyrics sound negative and positive at the same time, but the song is very slow and quiet/soft.it is almost difficult to make out some of the lines. overall the positive and negative elements give an interesting feel to the song but i think that it is a kind of niche style which is not overly marketable.

plan for a music video:

the video for the song could be performance based similar to this song:

you could use a setting that fits the image of the band. however, you don't want the video and overall image to look too similar to other bands, especially popular ones.

because of the american members you could market the band towards other Americans by using symbols or aesthetics that they recognise and identify with.

because the tone of the song sounds slightly disconnected to the lyrics,a concept video would also work.

i might use a colour scheme composed of fairly dark colours or film the whole video in black and white.
this video: https://www.youtube.com/watch?v=5kxrG5XPlLw

is filmed in black and white, so filming the video for Positives in black and white or a dark colour scheme would correspond with it and match their general style.

in order to market the band through the video, you could give close ups of each member throughout the video and generally try to focus on them, particularly the lead singer (this tends to happen a lot with bands but it makes them more memorable, and therefore more marketable). additionally, you could gear the video towards a certain target audience such as teenagers or young adults.