Approaching Video Planning

1) Which two or three music genres do you like the idea of focusing on? 

Synthpop

i think that making a music video for a synthpop song would be a fun idea because the songs normally sounds fairly abstract, so you could make quite an interesting concept video for it. therefore, the video would not necessarily have to connect to the lyrics and you would have a lot of freedom in making it. However, the video could also be performance or narrative based if you wanted it to be.

Experimental Rock

Because this is rock music, you could make a performance based video. i think that a video that is a mixture of concept and narrative would be quite interesting and would fit in with the 'experimental' bit of the music. a concept music video for an experimental rock song would work quite well because experimental songs tend to sound quite unique and abstract.

2) Identify your chosen genre, and briefly analyse 2-3 music videos from this genre with a focus now on gathering inspiration.

Synthpop
1st Video:

Grimes - Oblivion

this video is sort of a concept video although it does tie in with some of the lyrics at times. the song itself is about being assaulted, and in the video, grimes is shown as being the most dominant figure in a crowd of men. this gives a kind of political message as it is also a role reversal of most pop music videos where women are shown as passive objects.

especially this bit at the beginning which shows grimes all fully clothed in the middle while the men are frolicking around semi naked.

2nd Video:

Purity Ring - Lofticries

this video show loads of totally weird things happening while people walk past and act indifferently to it. this appears to be a concept video because it's pretty hard to figure out what's going on in the song but it's probably connected somehow. the video was made by a series of continuous takes put together in editing with a wobbly transition.
the video seems to be conveying a message about how we react to other people's suffering and that we should have more compassion and empathy for other people.

3) Explore artists from this genre

Grimes

Albums
Geidi Primes (2010)
Halfaxa (2010)
Visions (2012)

Grime's genre are said to be a mixture of synthpop, electronic, experimental, dream pop, dark wave, industrial and witch house.